I opened the first Serendipitykids store in October 2005 in Ranelagh Village, just a short stroll from Dublin's city centre, and now we have our online store too.

My vision has stayed the same since the beginning – to select beautiful clothes for newborns up to 10 years in girls and up to 8 in boys. I am always reviewing the market to see the new brands that are emerging as well as staying loyal to the brands we have stocked since we first opened.

We were delighted to launch our online store to compliment what we offer in the stores with the convenience and speed of the internet. We hope that you like the site and shopping with us.

If there is anything that you think we could be doing better or would like us to stock simply email us – emma@serendipitykids.ie